Andrew Wardlaw
Opinion
22 March 2021
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Packaging doesn’t only set expectations about a product – it can actually determine how we experience it. Andy Wardlaw applies behavioural theory to an example from Coca-Cola.
Opinion
22 January 2021
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Throughout 2020, brand leaders in fast moving categories put on sales and share as shoppers defaulted to the familiar while challengers were put on the backburner. But the dynamics are set to change once again. MMR’s Andy Wardlaw talks to behavioural psychologist Dr Sara Bru Garcia to find out how things might play out in the year ahead.
Opinion
05 July 2020
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We’ve all heard that the big weekly shop is back. People are shopping less frequently but spending significantly more when they do.
Opinion
03 May 2020
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It is inconceivable that immunity won’t remain a raised priority in people’s minds for years to come, says Andy Wardlaw, who argues that brands must respond now.
Opinion
12 December 2019
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Andy Wardlaw, MMR’s Chief Ideas Officer, makes a serious offer to WARC readers to address declines in campaign effectiveness. This is about exploring how finely tuned video and aural stimulus can be used to depict your brand experience and create desire, he says.
Opinion
09 April 2019
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Amazon is quietly introducing its own grocery brands, but are they any good? MMR’s Andrew Wardlaw finds out.
